The 90-Day Transformation

The 90-Day CFO
Transformation for Your
Financial Foundation

A fixed-scope engagement that rebuilds your financial foundation from the ground up. By day 90, you have clean books, working forecasts, defined KPIs, and real profit visibility.

Ninety focused days is enough to replace financial guesswork with a system you can actually run.

No Obligation30–45 Min CallCustom to Your Business

Why the 90-Day CFO Transformation Starts With Clean Numbers

Most advisors want to provide strategy. Matt builds the infrastructure first — because every forecast, every KPI, every growth decision is only as good as the data underneath it. The 90-Day Transformation is where that data gets built.

Day 0 — Where You Are Now:

  • QuickBooks is either a mess or produces reports you can’t read
  • No budget, no forecast, no month-end close process
  • Cash flow timing is unpredictable — good and bad months seem random
  • No idea which jobs, clients, or service lines are actually profitable
  • Your accountant shows up at tax time and tells you what you owe
  • Every financial decision is made on gut feel and hope
90 DAYS

Day 90 — Where You’ll Be:

  • Clean, standardized books with a working month-end close that runs on time
  • A living 6–12 month forecast connected to real data
  • Cash flow mapped out weeks and months ahead — no more scrambling
  • Job-level profitability on every project — you know where money is made
  • 3 KPIs that actually matter, tracked and reviewed monthly
  • Profit-first accounts protecting your cash automatically

What Your CFO Builds in 90 Days

This isn’t a report. It’s a complete financial system rebuild. Matt goes into your QuickBooks, cleans it up, and hands you a working system you can actually use.

In-Depth Financial Health Assessment

A complete diagnostic of your financial infrastructure. What’s working, what’s broken, and what needs to be built from scratch. This is the roadmap for the entire 90 days.

QuickBooks Audit and Cleanup

Chart of accounts standardized, transactions recategorised, reconciliations completed, and bank feeds configured for your industry. The foundation everything else builds on.

Month-End Close Process

A documented close checklist, closing cadence, and handoff process so books get closed on time every single month going forward. No more chasing your bookkeeper.

Cash Flow Forecast and Budget

A living 6–12 month projection connected to real data. You stop reacting to cash flow and start planning around it. Know whether you can afford to hire, buy, or invest.

3 KPIs Defined and Tracked

The specific metrics that actually matter for your industry — not vanity numbers. Two financial targets and one process KPI, reviewed monthly and tied to real decisions.

Job and Project Costing Setup

For trades and construction clients: true profitability per project in QuickBooks. You’ll know which jobs make money and which ones quietly drain your margins.

Profit-First Cash Allocation

Bank accounts structured, allocation percentages set, and the cash management system installed so profit is protected automatically — not left to whatever’s in the account at month end.

CFO Advisory Sessions Throughout

Strategic conversations throughout the 90 days connecting your numbers to real decisions about hiring, pricing, cash, and growth. This isn’t a set-and-forget — Matt is in the room with you.

Your Financial Position at Day 90

This isn’t about reports. It’s about the first time you sit down and understand your own numbers — and know exactly what to do with them.

Relief

No more scrambling at payroll time. No more surprise tax bills. The financial chaos is over.

Visibility

You finally know which jobs are profitable, where cash is going, and what your business is actually worth.

Confidence

You trust your numbers. Decisions that used to take weeks of stress get made in one conversation.

Control

Money isn’t running you. You’re running it. Profit is protected, cash is planned, growth is deliberate.

After the 90 Days: Your Financial System Is Built. Now We Grow.

Transition Into Your Ongoing CFO Partnership

At the end of 90 days, Matt transitions you into an ongoing retainer. The system is in place — now the relationship compounds. Monthly reviews, rolling forecasts, KPI tracking, and strategic sessions keep the momentum going.

  • CFO Growth Program — bi-weekly sessions, advanced forecasting, full bookkeeper integration
  • Bookkeeping Services — bolt on clean, managed bookkeeping so Matt’s team owns the full picture
  • Special Projects — software implementations, financial models, business sale preparation
90+

Days to Clarity

Then a lifetime of financial control

The 90-Day CFO Roadmap, Phase by Phase

A focused, structured sprint that takes you from financial guesswork to a system you can run — in three clear phases.

Phase 1 — Diagnose & Clean Up

Weeks 1–4. We audit and clean your QuickBooks, rebuild the chart of accounts for your industry, and get you to a reliable month-end close. First, we make the numbers true.

Phase 2 — Build the Systems

Weeks 5–8. We install job costing, a working cash flow forecast, your KPI scorecard, and Profit-First cash allocation — the infrastructure your business never had.

Phase 3 — Install & Hand Over

Weeks 9–12. We embed the monthly rhythm, document the process, and hand you a system you can actually run — with the clarity to make every decision from data.

Ready to Rebuild Your Financial Foundation?

Book a free 30–45 minute Cash Flow Clarity Call. Matt will listen, diagnose the real problem, and show you exactly what the 90 days would look like for your business.

Book Your Free Cash Flow Clarity Call →

We only take on one new client each month.

90-Day CFO Transformation Questions, Answered

Straight answers to what business owners ask us most.

What happens during the 90-Day CFO Transformation?
We rebuild your financial foundation: clean up QuickBooks, establish a month-end close, build a working cash flow forecast, set up job costing, define your KPIs, and implement Profit-first cash allocation.
What will I have at the end of 90 days?
Reliable numbers you can trust, a living cash flow forecast, job-level profitability visibility, a KPI scorecard, and a Profit-first system for allocating cash.
Is 90 days really enough time?
Yes — the program is a focused, structured sprint to get the core systems in place. Ongoing refinement and strategy then continue through the Growth Program.
What do you need from me to get started?
Access to your QuickBooks and a commitment to the process. We handle the heavy lifting and keep the work moving.