Matthew Anderson, CPA
Nearly 20 years managing financial strategy inside 8- and 9-figure companies — not as a passive reporter of results, but as the person responsible for the financial decisions that determined whether the business survived, scaled, or sold. Now he brings that same discipline to contractors, custom manufacturers, and project-based business owners who need it most and have never had access to it.
Three Capabilities That Set Him Apart
These are not marketing claims. They are the specific strengths his clients notice first, describe most often, and value most deeply.
Turning Financial Chaos Into a System That Works
Matt rebuilds financial infrastructure from the ground up — not theory, but hands-on implementation:
- QuickBooks audit, cleanup, and chart of accounts rebuild
- Month-end close process and job costing setup
- Cash flow forecasts and KPIs that actually matter
- Infrastructure first — strategy without clean numbers is guesswork
Translating Numbers Into Decisions You Can Act On
Matt takes complex financial data and distils it into what you need to know right now:
- Plain language — no jargon, no 30-page reports
- Focus on the 2–3 things that move the decision forward
- Hiring, pricing, cash, and growth decisions made clear
- Clients say this is what makes Matt different from every advisor before
Preparing Businesses for Growth and Exit Scrutiny
Three corporate exits taught Matt what clean books look like from the outside:
- Bank-ready financials that tell a credible story
- Due diligence preparation for acquisitions and PE
- Financial narratives that stand up to investor scrutiny
- Perspective most contractors, custom manufacturers, and project-based business owners never access
Why OiProfit Exists
This is not a business that was started because it seemed like a good market opportunity. It was started because Matt had been inside the problem long enough to know exactly who needed what he had to offer — and who had never been able to access it.
Nearly 20 Years Inside the Machine
Matt spent his career as a CFO and finance leader inside growing companies — guiding investments, restructures, and acquisitions. He was not a passive reporter of results. He was the person making the financial decisions that determined whether the business grew, stalled, or got sold.
Two Companies. Two Exits.
His last last two corporate employers were acquired or sold. He was there for the financial preparation, the due diligence, the strategic positioning. Each transition left him with the same question: what is next for me? After the second exit, it hit differently. He realised that while he had been helping companies build toward exits, he had not been building something of his own.
The Decision That Changed Everything
Matt turned down traditional CFO opportunities after the second exit. Roles that came with stability, prestige, and a predictable income. He said no — and it was genuinely scary — because he knew that if he went back into a corporate seat, he would spend another decade helping large organizations that already had teams of advisors and consultants. The people who actually needed what he had would never benefit from it.
OiProfit Was Born
What kept surfacing was the other side of the equation: the contractors, custom manufacturers, and project-based business owners. The construction company doing $5M a year with no idea which jobs made money. The landscaper who had worked 60-hour weeks for a decade and could not tell you his actual margin. The trades operator sitting across from a banker, unable to explain his own cash flow. These were the people who needed what Matt had — and who had never had access to it. Not because they did not deserve it, but because the financial services industry had decided they were not big enough to be worth the effort. OiProfit exists to change that.
Why “Oi”?
“Oi” means “hello” in Portuguese — a language Matt speaks and loves. OiProfit = Hello Profit. The mission is simple: help business owners say hello to profit and goodbye to guesswork.
Proof, Not Promises
Built OiProfit From Zero to $30K+ MRR in Year One
While simultaneously building the team, the systems, and the service delivery infrastructure from scratch. Passed up traditional CFO opportunities to stay committed to the mission.
Recovered ~$15,000+ in Revenue Leakage in Two Weeks
For a fulfillment client, through improved expense tracking and invoice accuracy — a direct, measurable result of financial oversight that had not previously existed.
Improved Profit Margins for a Custom Cabinet Shop
Implemented job costing in QuickBooks, created a 12-month cash forecast for hiring and marketing decisions, and unlocked profitability visibility across every project.
Improved Project Profitability for a Home Builder
Aligned Buildertrend with QuickBooks, created benchmarking systems, and made strategic adjustments that compounded across every project in the pipeline.
Exit Preparation Underway for a Exit-Ready Company
Building the budgets, management documentation, and financial narratives that PE buyers require — transforming a tree-cutting business from owner-dependent to exit-ready.
Salvaged an At-Risk Client Relationship
Restructured the engagement to a sustainable model — preserving the relationship and the recurring revenue while the client navigated a difficult period. Relationships matter.
The Values Behind the Work
Matt’s clients trust him deeply because he is genuinely trustworthy in every sense of the word. Here is what drives how he shows up.
Precision and Follow-Through
Matt finishes what he starts and holds himself to an uncompromising standard of delivery. If he says it will be done, it will be done. This is not a claim — it is the consistent feedback from every client he has ever served.
Plain Language, Always
He does not hide behind jargon or complexity. He explains financial concepts in ways a non-financial person can genuinely understand and act on. This is the single most consistent piece of client feedback he receives.
Listening Before Advising
The first thing a dream client notices about Matt is that he listens before he advises. He understands your situation before he offers a solution. That is rare in financial services — and his clients value it deeply.
Honouring What You Built
Matt’s approach honours what you have already built and positions the financial work as making that foundation worthy of the business sitting on top of it. He does not talk down to operators. He respects the craft.
The Person Behind the CFO
Matt is not just a financial strategist. He is a husband, a father, and a person driven by faith, family, and the belief that meaningful work should fund a meaningful life — not consume it.
He built OiProfit specifically so that it would support his life from day one, not five years from now. That same principle drives how he works with clients: the goal is a business that funds your life, not one that drains it.
- Family and faith are the foundation — everything else is built on top of them
- Portuguese speaker who named his company after the word for “hello” — because the mission starts with a greeting
- Outdoor adventures, football, track and field, and woodworking when the laptop closes
- Based in Reno, Nevada — serving clients across the United States
- Daughter heading to Lima, Peru on a mission — son in Portugal
“Hello” in Portuguese
A language Matt speaks and loves. OiProfit = Hello Profit. Saying hello to your numbers with confidence instead of fear.
In Their Own Words
“When I started working with Matthew, I had no clear idea which jobs were actually profitable. Within just a couple of months, he helped me gain real clarity on my overall profitability and gave me the tools to track profit on each and every job. For the first time, I am confident in my ability to consistently bid and win profitable work.”
“Matt’s attention to detail helps discover insights into your business. From revenue streams to cost of goods sold, he can unlock the secrets to improving your bottom line.”
“You explain it in a way I can actually understand.”
“I finally feel like someone is on my side.”
“I know which jobs make money now.”
“The moment a business owner reads their numbers and understands them for the first time — not just receives a report, but genuinely grasps which jobs made money, why their cash position looks the way it does, and what they should do differently next month. That is what OiProfit was built to create.”Matthew Anderson, CPA — Founder, OiProfit
Ready to Have a Real CFO in Your Corner?
Book a free 30-minute Cash Flow Clarity Call. Matt will listen, diagnose the real problem, and show you exactly what fixing it looks like. No pressure. Just clarity.
We only take on one new client each month.
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